The Queensland Counsellors Association is looking for counsellors who are interested in blogging. What is blogging?
Blogging gives you a chance to show your readers everything you know (and expose everything you have yet to learn) about your topic of choice. Immediately after you have published your blog post, the conversation continues when your readers respond with everything they know about your post’s chosen topic. The result is a body of knowledge – sometimes brand new – that is a combination of the subject you have introduced and the collective knowledge of your readers.
Before you start blogging, you need to ask yourself four simple questions.
- What are you going to write about?
- What are you passionate about?
- What do you know about?
- Who are you?
What are you going to write about?
Being passionate about counselling does not make you a good candidate to write a general counselling blog. Instead, focus on the counselling framework or the specific clientele that most excites you. The question is what specifically do you want to write about? Spend a few days looking around the web, and if you find a blog that covers a similar topic you have chosen, study those blogs and learn. What are they doing wrong? Why are they successful? Once you have extensively researched the area you are considering, think of a unique angle your blog could take on the topic. Will you be able to bring a fresh perspective to the conversation? Choose your topic carefully and you don’t have to blog on the same topic forever. Your blog can expand and grow as you grow as a writer.
What are you passionate about?
Write about what you love and about what you know. If you decide to write about some challenges working with couples, make sure you are someone who lives, eats, sleeps and breathes couple therapy. You have to be in love with your topic of choice.
What do you know about?
Expertise gives you an enormous head start. Your own wealth of knowledge and personal experience will be enlightening for your readers. If you enjoy running group work, don’t be afraid to share your experience. If you are passionate about working with children and adolescents and has a lot of knowledge in this area, share with your readers your experiences using play therapy, for instance. New and experienced counsellors will want to know about what you do.
Who are you?
To be a successful blogger, you must be a self-starter, a quick thinker, and you need to be thick skin because invariable, visitors to your blog will disagree with you. Do you have the consistency to regularly update your blog? Do you have the time? Do you have the energy?
The two rules to remember:
Rule 1: Always be blogging – the best blogs are updated regularly. Your posts don’t always have to be news. They can be a personal story, a reaction to the news of the day, or a simple link to another site with information you enjoyed.
Rule 2: Post consistently – What sort of voice will your blog have? You want your readers to become familiar with the way you do things. You can start writing a blog with a group of colleagues. You can choose whether each post will reflect the separate opinions of individual writers or you can work as an editorial team.
Top blogging rules to avoid trouble:
1. Cite your sources
2. Ask permission
3. Play nice
Some interesting blogs:
Do you have any questions or wonderings about blogging? Perhaps you might be interested in a QCA zoom blogging session? Please send me an email: firstname.lastname@example.org
Gunelius, S,. (2017). Top blogging rules to avoid trouble. Retrieved from: https://www.lifewire.com/top-blogging-rules-3476268
White, C., & Biggs, J. (2012). Bloggers boot camp: Learning how to build, write, and run a successful blog. MA, USA:Focal Press.